2(x)ist Launches MAXIMIZE Collection Exclusively at Freshpair.com Ultimate Comfort with Package Enhancing Benefits

Posted on July 11, 2012 by AmateurPianists No Comments

New York, NY (PRWEB) October 27, 2010

2(x)ist MAXIMIZE is the newest contender in mens profile-enhancing underwear with a unique twist: using comfort to boost the bulge. The special MAXIMIZE pouch lifts the goods and holds them slightly away from the body, creating a support system that feels great but also gives the appearance of a bigger package. Before MAXIMIZE, guys relied on a variety of hoops, slings and gadgets to deliver similar results. Now they can enjoy a natural look with a more comfortable feeling.

MAXIMIZE fills a major need in the market, Freshpair Pres­ident Michael Kleinmann said, giving guys who prefer enhancing underwear a sexier, more natural way to get results. Freshpair is proud to partner with 2(x)ist on this exclusive launch. Freshpair has been on the fore­front of enhancing underwear since the very first style debuted, and the addition of MAXIMIZE will appeal to even more guys looking to make the most of their underwear.

Fans of 2(x)ist will love the MAXIMIZE Collection, as the two styles are updated versions of the classic No Show Brief and No Show Trunk. MAXIMIZE is made from a modal and spandex blend fabric with a smooth, silky feel, and offered in both black and white. A sleek platinum waistband with a subtle 2(x)ist logo completes the sexy look. When you put on 2(x)ist, we want you to look great and feel good said 2(x)ist Creative Director Jason Scar­latti, MAXIMIZE is a comfortable and seductive way to lift your confi­dence. And since comfort is the key to the success of MAXIMIZE, its great for any type of guy, even when package-enhancing isnt an issue.

Available exclu­sively on Freshpair.com, the MAXIMIZE Collection from 2(x)ist will debut in late October. Shop the collection at http://www.freshpair.com/mens/2xist.html or for more infor­mation, email press(at)freshpair(dot)com.

About Freshpair

Freshpair is the premier desti­nation for all things underwear, providing the personal attention of a boutique with the wide selection of a department store. We carry over 100 brands of mens and womens underwear and intimate apparel with the expert advice to make sense of it. Freshpair is also the founder of National Underwear Day, an annual holiday dedi­cated to the appre­ci­ation of underwear. Every shopping expe­rience on Freshpair is backed by our excep­tional customer care and includes free shipping on all US orders. If its new in underwear, its on Freshpair.

About 2(x)ist

Known for its cutting-edge fashion, contoured shapes and superior comfort, 2(x)ist creates fashion-forward designs to fit mens lives. Founded in 1991, 2(x)ist has grown to become an iconic men’s lifestyle brand with a style and fit for every occasion. 2(x)ist leads the evolution of fabrics, mate­rials and tech­nology to create better fitting underwear, apparel and acces­sories for fashion-forward, confident modern men. Find your fit at http://www.2xist.com or facebook.com/official2xist.

Press Contacts

Freshpair

Lindsay Massey

press(at)freshpair(dot)com

212.505.6900 x210

2(x)ist

Brian Rosman

Dog and a Duck

brian(at)dogandaduck(dot)com

323.605.2211

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